BACKGROUND HISTORY

March 2003

Established to manufacture a wide range of high quality products, the Jaffa Plus brand is today regarded as a world-class brand, offering a wide range of soft drinks, with a 100% concentration of organic and fresh fruits such as: multivitamin flavor, orange, lemon, peach, strawberry, carrot, Ice Tea, etc.

With over two decades of a successful journey, the world-class taste brand Jaffa Plus has managed to penetrate into many countries of the world and be a product selected by many age groups. The fulfillment of the main objective from the establishment, which was high quality of our products, made the product easily and powerfully penetrate across national and international borders. Jaffa Plus, thanks to its quality of the juices, has managed to penetrate the world markets, where it currently exports to the following countries: Switzerland, Sweden, Denmark, Norway, Germany, Italy and the US.

Major and permanent investments since the establishment in the production lines, laboratories and human resources, made the company be recognized with two international licenses for the application of best practices in production; ISO 22000: 2005 and HACCP.

  • In 2013, Jaffa Plus was awarded as the number 1 exporter in the country.
  • In 2014, it was certified with the IFS award.
  • In 2015, a certificate for the Global Food Safety Standard.
  • In 2018, it was certified with the Halal certificate.

Above all, the highest award that the Jaffa Plus brand has ever received is the trust of
consumers for over two decades.

MISSION

Offering high quality in products, applying the latest technology and international practices, have been and continue to be the main objectives of Jaffa Plus. Beyond all that, always to the side of this objective, we also have the motivation of our team, which takes care of every last detail, in a view of reinforcing this linking bridge between the brand and the customer.

VISION

Consumption of products at an international level, and expansion of the range of services, apace with the time, making an impact on the economic network of each country we get into, these are the guiding principles of our vision, always with the belief that we are doing our best to strengthen the business spirit, also to the benefit of communities in which we operate.